Search Engine Optimization is modern marketing jargon meaning “how much do I hate my money, and how fast can I waste it?”
Or… Re-Think SEO… and go back to basics of business.... Challenge yourself and your team to flip the script when you hear or say SEO to “Seek Experience Outcomes” or “Seek Emotions Out”… which is my jargon for “invest your money, and look to create a return on your investment.”
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